We believe success starts with people. We partner with small business owners, leaders, and teams to unlock their full potential, helping them turn ideas into competitive products and sustainable success stories.
“At the heart of our approach is a simple belief:
Great businesses are built by people who understand people..”
Our Services
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Human-Centered Leadership Coaching
Lead with Clarity, Empathy, and Impact
We coach leaders to become more effective by focusing on the human side of leadership. Our approach helps you navigate real-world challenges, make better decisions, and guide your teams with greater confidence. Whether you're scaling your business, leading a team, or preparing for future growth, we help guide your business and your people to success.
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Strategic Product and Service Coaching
Build Products That Solve Real Problems.
We coach product and service teams to focus on what matters most: the customer. Our strategic coaching process helps you define customer problems clearly, design solutions creatively, and bring offerings to market with confidence. We help you move beyond guesswork and build products that truly connect with your audience — and outperform competitors.
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Team Development and Strategy
Create Teams That Win
The right team makes all the difference. We coach small business owners and leaders to build teams with the right skills, mindset, and collaboration practices. Our human-centered approach ensures you not only attract the right talent but also create an environment where people thrive, adapt, and work toward shared success.
“The best products don’t start with features, they start with real customer problems..”
Why Choose Optimal Outcomes?
Human-Focused Approach
We start with people, not processes.
Strategic and Creative Solutions
We blend proven strategy with creative, non-traditional techniques.
Customer-Centric Mindset
We help you build solutions that truly serve your customers.
Real-World Expertise
We understand the challenges small businesses face — and we know how to help you succeed.
Your Success Story Starts Here
Whether you’re a small business owner launching your next big idea, a team striving to deliver a standout product, or a leader ready to elevate your impact, Optimal Outcomes is here to guide you.
Let’s build your future — together.
Contact Us to schedule your free consultation.
Meet the Team
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Alicia Yanik
Guiding Teams and Leaders to Think Strategically, Act Confidently, and Grow Together
Alicia Yanik is a strategic coach and co-founder at Optimal Outcomes, where she partners with small businesses and teams to foster human-centered leadership, accelerate growth, and deliver impactful results.
Drawing on deep expertise in organizational development, Alicia guides leaders in aligning their people, processes, and strategy for higher quality outcomes and sustained success. She specializes in empowering teams and leaders to bridge the gap between their vision and effective execution.
Having worked across innovative startups and Fortune 500 companies, Alicia consistently focuses on improving organizational viability, enhancing performance, and driving customer-centered outcomes. She's recognized for her empathetic, strategic approach to navigating complex challenges, helping clients build resilient teams and achieve their potential with clarity and confidence.
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Nathan Chowilawu-Eshe
Strategic Coach. Business Builder. Champion of Human-Centered Leadership.
Nathan Chowilawu-Eshe is a transformation coach, product strategist, and the co-founder of Optimal Outcomes — a consulting firm dedicated to helping small business leaders and teams achieve lasting success.
Blending strategic thinking with a deep understanding of people, Nathan guides leaders to align vision with action, strategy with execution, and business goals with real customer needs.
Through coaching, workshops, and consulting, Nathan has helped entrepreneurs, product teams, and business leaders build stronger organizations, launch customer-centered solutions, and lead with clarity, empathy, and insight.
His work spans from developing high-performing teams to guiding businesses through product innovation, organizational growth, and human-centered leadership transformation.